Murphy’s Law and Why Internet Marketing Sucks

Okay, truth be told, Internet Marketing doesn’t really suck.  But thanks to Murphy who wrote the law, my attempt to have a productive, fulfilling day with my Internet Marketing home business was thwarted every time I turned around.  Let me share this with you.  If nothing else, you can laugh with me.  And maybe you’ll glean some word or words of wisdom.

So, there we were, trying to put together a new campaign for our team.  Busy, busy, busy.  Working on letters for our autoresponder.  Tweaking and perfecting.  Everything progressing nicely.  It was time for our webinar to let the other team members know our plans and to get feedback from them.  Everyone was excited about the campaign and the splash pages I had created.  We worked through the letters so that we had them reading as we wanted.  Next plan was for my team member to finish with the letters while I conducted one-on-one training for creating the capture pages.  The training was successful and those who participated had a good handle on getting everything set up properly.

Next step was to create some short videos showing the process from beginning to end on making the capture page and two splash pages.  Simple, right?  Yeah, right.  Simple, unless something goes wrong.  Here’s where it all went downhill for me.  Hopefully, you won’t be able to relate totally…I’m sorry if you can…but I’ll bet you’ve had similar experiences.

First video, I had all my tabs open, everything in place ready to record.  Twenty seconds into the recording, Someone knocks on the door and comes in.  Cut!

Second take, ready to rock.  I did the recording.  Everything was going well.  We had a power outage.  Not much, just enough to kill all the electronics for the nanosecond it takes to have to start over.

Take three, sigh.  All right, it all goes well.  Oops, 11  minutes, 11 seconds.  Hmmm, I’ve been told that anything over 10 minutes goes downhill in quality.  Do I chance it?  No, no point in taking the time to convert the video, upload it, download it, publish it, etc.  Why bother?

Taaaake four.  Video is complete.  Only 8 minutes long.  Life is good.  My video is converting, only about 15 minutes left to do. Then it will be time to download it, upload it, etc.   BLUE SCREEN.   WHATT????  AAAUUUUUUUGHHH!!   ##%&&@))**

Take five.  WOW!  By golly, I think it worked.  Came in under 8 minutes.  Only a couple of goof-ups in my speech pattern.  Finally!  So, went through the conversion and watched it to see how it turned out before downloading, uploading and all the other steps.  Wait, there’s no sound.  No sound??  How can that be?  What went wrong?  Oh…the mute button on my headset was turned off.  DARN!

Since the third time was NOT the charm, nor was the fifth time, I decided to give it up for the night.  Which is why I’m sitting here writing this to you.  I’m waiting for my new video to convert.  Keep your fingers crossed for me.  I need to hide from Mr. Murphy.

Yea!! It’s another day.  Murphy is nowhere in sight and the video I just did turned out great!

Update:  Both videos are done, they are great and I’m exhausted!

Jim Rohn Quotes Show the Importance of a Plan

I’m sure you’ve heard something like this before:

A failure to plan is a plan to failure.

Do you have a plan in place?  Have you decided exactly where you’re going and how you’re going to get there?  I doubt seriously that you would set out on a cross-country trip without a roadmap and an itinerary.  Yet, you aspire to become a successful entrepreneur and just blindly jump into an online business.

Do you think that just because it didn’t cost you a million dollars to start your online business that planning is unimportant?  Do you think that your time and effort is not worthy of a business plan?

I ran across a couple of quotes from Jim Rohn this morning that seemed appropriate for this topic.  Just in case you don’t know Jim Rohn, he is considered America’s Foremost Business Philosopher.  The business world was saddened by his recent passing.

Here are a couple of quotes from Jim Rohn:

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” —Jim Rohn

“The guy says, ‘When you work where I work, by the time you get home, it’s late.  You’ve got to have a bite to eat, watch a little TV, relax and get to bed. You can’t sit up half the night planning, planning, planning.’ And he’s the same guy who is behind on his car payment!” —Jim Rohn

Figure out what you want to accomplish with your online business.  Do you want to retire early?  Maybe just have extra to put a little away in savings?  Want to pay off your car note?  Or maybe live a life of luxury on your favorite golf course?  Become a stay-at-home Dad or Mom?  Or maybe you both want to work from home?

Once you’ve decided what you want your online business to do for you, decide what you want to do for it.  You need to determine how many hours you can allocate to your new home business, and when you’ll put those hours into place.  You will need to set aside some place to work.  If you have a dedicated area to work in, that’s great!  If not, you will have to carve some space out.

You want to start and stay organized.  So planning what you want your online business to do and deciding when and where you’ll actually work it, will help you plan your days and weeks.

Watch My Getting Organized Video

Here’s a short video on organizing your computer.  Hopefully, this will help you get started with being organized and efficient.

More later…

It’s My Mantra…It Should Be Yours, Too!

What’s the number one thing that all of us want and need?

Right… World Peace.

But besides that, if you have a website, an online business, or a blog, what do you want and need to be successful? It’s TRAFFIC!

No matter how beautiful your website design, no matter how awesome your product is, or how witty your writings, if no one sees them, it’s all for naught. So your main focus should be driving traffic to your site.

There are many ways of doing that.  There are more traffic exchanges, safelists, and text ad exchanges online than you can shake a stick at.  How do you know where to advertise? I use Traffic Hoopla as a resource that shows how the various advertising sources rank.  Traffic Hoopla does independent tracking and ranks them on how they actually perform. It’s a free resource.

The other thing you need to do is track your advertising. You always need to test everything you do.  Sometimes just changing a word can change your results; sometimes a color change makes a difference.  You don’t want to spend money on ads and memberships with an ad campaign that isn’t getting the results you want.  So, always be vigilant about the advertising you are doing. The tool that I use and absolutely LOVE is a little program called Trac-Ads. It’s not a free program, but your monthly business expense is only $4.99 and it pays a 40% commission.

One other thing that I may have mentioned before but it does bear repeating.  If you are going to use traffic exchanges, in particular, you MUST use splash pages. The sites rotate sometimes as quickly as 6 seconds.  So having anything in there with lots of verbiage or a video is just useless.  You only have seconds to catch the surfers attention.  Don’t blow it!  My favorite tool to use for making splash pages is Instant Splash.  It’s a free resource, also.

The last thing today is something that I consider my “mantra”.  It’s…Build Your List! No matter what you do, your primary focus should be building your list.  Remember… BUILD YOUR LIST!

Here are the links for the three resources I mentioned above and a bonus free report, “Insiders Guide” to using ad exchanges:

Traffic Hoopla:
(free or upgrade to earn 50% commission)

(earn 40% commission)

Instant Splash:
(free or upgrade to earn $50% commission)

Insiders Guide:

I hope everyone has a great week.  Please contact me if I can help you in any way or if you just want to introduce yourself. You can’t have too many friends!


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