Following is an article by Rick Katz.  Rick is one of my favorite people here on the www.  He really knows what it takes to succeed online and off.  I was going to just quote a little of his article here, but I couldn’t decide what to keep in and what to cut.  So, to give you the best information I can, I’m including the whole article.  Enjoy!

Don’t Give Up…Follow Up

advanced list training article

by Rick Katz

“The fortune is in the follow-up”

I don’t know who coined that phrase. But, truer statements are rare to find.

Now, I know you understand how important it is to build a list. That is why you are a Member of List Builder Mastermind Group.

However, the key, most significant, most vitally important use of your list is for FOLLOW UP. If you are merely building a list to just keep sending advertisements to it, your list will be of little value. If you have a great system (like we have with LBMG), you need to wisely and steadily continue to entice the people on your list who haven’t joined us yet, to get off the fence and get on board.

The majority of people will not join you the first time around. There are a couple reasons why they won’t.

They may not understand it at first.  But, as you follow up with them and continue telling them about the benefits of joining, they may begin to understand. A light may suddenly go on and they decide they really do need our system. They may not be able to afford it…yet.  But, as you continue to follow up, maybe next week, maybe next month, maybe six months from now, they do have the money available and they are ready to go.

But, if you give up and don’t follow up…they will be joining something else or worse…someone else!  There’s another lesson here too. If YOU give up on the system, YOU will miss out on all the people you got to opt-in, but when they’re ready to join, you’re no longer in the program. That is why, it is so important not to just be a program hopper. You need to give things time to work.

I haven’t yet found a way to get rich overnight. And I’ve been an entrepreneur for decades now. I joined my first MLM company over 25years ago. Getting rich in network marketing or Internet marketing overnight is as rare as hitting the lottery. So, don’t count on it. Instead, get better and better at what you do. And just KEEP AT IT.

1.  Make a commitment first to yourself that you aren’t going to quit. You’re going to keep at it.

2. Two to three times per week you are going to send a broadcast email to your list about our system. Explain a benefit. Tell about a new aspect of the program. A new lead capture page we may have. A new article or feature. Tell about the success YOU are having with the system (don’t lie, be honest). Or the success someone in your upline or in our program is having. Etc.

3. Understand that for many people on your list, they will not be joining until weeks or months down the road. You need to be persistent and carefully groom them. Treat them as if they are already on your Team.

4. Become a Leader. Offer to help people. Give them your personal contact information. Think of ways to help them get started. Maybe offer to help them promote. Offer to put them in your advertising rotator. A leader is always thinking of ways to help the team, not just themselves.

I hope that you enjoyed this article by Rick.

If you are interested in learning more about the List Builder Mastermind Group, please take a moment to visit my site:  http://trac-ads.com/af76